08 August 2006

Donald Deluxe


Proof that house hold brands are trading up. Disney is reviewing it's product offer. The new MICKEY club kids will be wearing cashmere.

Reuters:
Walt Disney Co. said on Monday it will sell high-end cashmere, organic cotton and silk voile infant clothes and blankets at such retailers as Nordstrom Federated Department Stores and Bloomingdale's.
The Disney consumer products unit of Walt Disney Co. will first launch a Bambi Collection with baby blankets, block sets in tulle bags and burp cloths.
No financial terms were immediately available.

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