Up, up and away...

According to an article in "Cyberpress", affluent travellers are starting to ask themselves this question:
"If I can spend 35 000€ on a luxury suite on the QE2 and have to mingle with people who spent 1200€ on a cabin, I can spend 10K€ more and rent a yacht".
Today renting a yacht or a private island is the privilege of only the outragiously rich, but luxury travel specialists are starting to review their offers. And they are trading them UP.

As luxury brands tend to cater more and more for the "happy masses" to finance ever growing businesses, so the "happy few" are fleeing the mainstream and taking refuge in elite havens.

Will this trend have to kick in soon in other luxury industries? Luxury tends to play on the sentiment of "aspiration". Apparently expectations are growing.

Le voyage de luxe menacé par la classe moyenne