01 September 2006

"Bonjour - t'es où?"

According to all, the high end mobile phone industry is booming. With phones up to 1 M € (120 carats of diamonds and 18 carat gold) from Swiss luxury personal communications brand Goldvish
Another such brand, Vertu does not call these "mobile's" anymore but "personal communications instruments".

Now the luxury apparel industry has appropriated this market and is branding these new accessories with their logos. Expectations of these products are high (as high as let's say other derivatory product sales eg sunglasses and watches)

Technology is moving fast. Fast in our culturally "impervious-to-new-tech" countries like France. At lightening speed in emerging luxury brand markets like India. Large luxury groups will have to be very reactive when it comes to developing these items, product credibility being an essetial criteria for luxury brands.
Unfortunately today's branded phones will be outdated quite rapidly. This fact being even more relevant in "tech-hungry" markets.
Skype has annonced that it will be encouraging hardware manufacturers to integrate their software into their mobile phones. Perhaps the next luxury/high-tech adventure will be more visionary.

Mobilemag

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