Armani Seeing RED

Harnessing the power of some of the world's most iconic brands, Bono and Bobby Shriver announced today the U.S. launch of (RED), the groundbreaking initiative that marries the private sector with the buying power of the public in an effort to generate a sustainable flow of private sector funds towards the fight to eliminate AIDS in Africa. Giorgio Armani as well as Gap, Motorola, Converse, and Apple are the first five companies to partner with (RED)

In support of (PRODUCT) RED, Giorgio Armani unveiled his men's and women's Emporio Armani (PRODUCT) RED capsule collection on September 21 during London Fashion Week at a unique televised fashion and music event called (Emporio Armani) RED ONE NIGHT ONLY. The capsule collection is comprised of products that range from a jacket ($228), sweatshirt ($148) and jeans ($198) to accessories, including sunglasses ($170), a watch ($225), wallet ($148), mobile phone clip ($58) and belt ($198). In developing his collection, Giorgio Armani collaborated with Ghanaian contemporary artist Owusu-Ankomah, whose art is featured on clothing, accessories and packaging in the Emporio Armani (PRODUCT) RED collection. The range of products will be expanded further with the launch of a Emporio Armani (PRODUCT) RED women's and men's fragrance and jewellery in Spring 2007...

On November 16, Emporio Armani (PRODUCT) RED products will be available in all 124 Emporio Armani stores throughout the world, each featuring a (PRODUCT) RED-themed window and significant point-of-sale support. An online micro-site at http://www.emporioarmaniproductred.com/ and national print ads will also drive Armani's significant promotion.

Giorgio Armani is contributing an average of 40 percent of its gross profit margin from sales of all Emporio Armani (PRODUCT) RED products directly to The Global Fund.