06 October 2006

Luxury Brand Reports

Numbers are up in the luxury industry and many try to predict future trends, spending habits, new markets, upcoming consumer groups etc:

Some reading:



Just-Style Global Luxury Apparel Forecast

Luxury Institute US Luxury Marketing (HNWI)

YBP&R Luxury Travel (US Market)

American Express Platinum Luxury Survey (US Market)

IPSOS Focus on Indian and Chinese Luxury Markets


In a nutshell : Consumer expectations are growing faster than ever - exclusivity has to be maintained. Luxury brands will have to focus more on ethnicity and global welldoing, as well as being at the height of technology. Most impotantly, luxury brands will imperitively have to enhance the luxury "Experience".

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