Le portrait des Hauts Revenus

Un style unique, une histoire prestigieuse, des produits cultes, un savoir-faire : la combinaison gagnante pour une marque de luxe.
Luxe, consommation et médias au pays des riches. Résultats de la France des Hauts Revenus 2007-IPSOS.

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Luxury - do it yourself at home

Adressing the opportunity to generate traffic (and sales) via the web in coherence with existing retail structures, Louis Vuitton and Boucheron have launched new programs for personalisation

of e-purchases.

Being a household name still counts - but being your household's brand is better.

Faced with less than euphoric previsions, mainstream luxury brands are countering the effect of recent years' fashion to flood the market with best-sellers by acknowledging individual tastes and providing clients with their unique vision of the brand.The idea isn't new. This industry has always been about providing and retailing the personally desired (service, product etc).What is new is the chanel.

After the wave of open poll sites ( such as ask500people.com ) brands are leaning in and taking the temperature thanks to croudsourced customer service sites such as RedesignMe and Satisafction. Concurrently, fashion sites such as StyleShake appeal to the customers creativity and push the idea of personalisation even further by letting clients design their own garment (taste is optional).

"YOUR OPINION COUNTS" seems to be the slogan on the 2.0 net. The majors in the luxury field, still a little shaky on how to forge their on-line image have heard the plea and have integrated this new fad - branding two birds with one stone.

By offering new high end services to potential cyber-shoppers, luxury houses will simoultaneously create traffic onsite (by proposing a novel internet experience) and introduce the brand's universe a little further into clients' personal space.

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Baby talks design

Speaking of which... babies - what is it about equipping them with the latest designs? -We know perfectly well that they will grow out of them in about a second and a half.
Is it regression to want to have the funkiest stroller? Or is it again, about the experience?
In my case it was sharing the experience and love of beautiful things with my newborn. As we move kids out of a defined play area or nursery and into the rest of the home, their everyday objects have to equally appeal to big and small eyes. Today, there is absolutely no shame (and a great deal of business) in bathing bub in a trendy environment.

This past year I have spent a lot of energy on trying to find just the right high chair, pram or even baby lamp.
So why wouldn't I share these online treasures with futur baby design hunters.
Here goes:

THE LIST
Baby's room, déco and equipment:
BALOUGA
MODERN TOTS
FIRSTWHEELS

Baby's linen
OVALE
EMMA MOUTON
AIRDEJE
BALADE EN ROULOTTE

Baby's clothes
CALESTA
LILLIBULLE
NOT SO BIG
LITTLE FASHION GALLERY
PETIT LAB
MARIE LOUISE DE MONTEREY (for those perfect vintage white blouses and pinnafores)

So I went a little beserk, ok, but I also managed to wrangle a couple of great items on Ebay

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Thank you

Oh my!
It's been over a year.
I know I have abandoned this blog, but things have just been crazy. New relationship, new house, new baby. And all the while I have been researching ideas concerning the luxury industry. I may as well say that the MBA will have to wait a year or two.
Many people have contacted me and shared their views on mine :) - I just wish to thank you all, it's encouraging to know that I wasn't posting into outer space.
But now I am determined to get back up to speed.
Watch out for new posts and follow up's on old posts soon.

Type the rest of your post here.

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