Bon points

Big Big event for our little ones.

The opening of a parisian palace store for Bonpoint, rue de tournon in the 6th arrondissement. The 1000 square metres of the "Hotel Brancas", a mini chateaux near the jardin du luxembourg, complete with french gardens will house this mythical childrens brand. The different sales spaces dedicated to the various sub themes and ages of clients (including the YAM -y'en a marre - line for teens) showcase the perfectly designed collections. But that's not all. A tree and cubby house, flowers on ceilings, a pink caravan.... makes me regret my childhood.

Born from a hole-in-the-wall children's multi brand and own creation space called Bonbon, Marie France Cohen's brilliant idea to "dress children as children and not small grown up's" boomed when in 1974 she associated with her sister Dominique Swildens and husband Ben. Bonbon became Bonpoint. The next three decennies saw the brand expanding exponentially and globally.
In 2003 Edmond de Rothschild Capital Partners saw the potentiel and bought 70 % of the firm's capital all the while leaving complete freedom to the founding family.

So what's so special about Bonpoint? Is it it's retro-contemporary designs? The colours and prints do bring back memories of our favourite dresses and shoes from so long ago. Today, from an adult perspective they make sense now... they are not just pretty but also synonymous with quality and practicality. Clothes that are exactly what our inner child wants our actual child to wear, and styles that our actual child agrees to wear.

Bonpoint