e-chanel

Chanel will relaunch its Web site with the help of online services firm FatWire Software. This software gathers data at the e-commerce store and then personalizes content, product placement and promotional offerings that apply to the specific customer.

Chanel is also using the FatWire platform to gather customer information to tailor offers and content to online visitors, as well as better equip its regional sales forces. Visitor data can be based on demographics, preferences or purchase history. Local Chanel sales people have access to all the reporting and analytics to enhance their own marketing efforts.

Translating impeccable and personalised service into the netsphere Chanel is moving one step closer to creating a rich virtual luxury enviroment, complementing and not competing with it's retail locations.

Chanel