Agape - Love or charity by Cartier

The original chastity belt inspired LOVE Bracelet by designer Aldo Cipullo, whose early work for Cartier focused on modern interpretations of ancient designs and legends, was launched in 1969.
The old version, based on the concept of exclisivity... the wearer was locked into the bracelet by their lover by a screw and driver furnished with the purchase. With the cash cow days of the 80's and 90's the design was reproduced on earrings, rings and necklaces.

Love at Cartier seems to be more open hearted these days. Today was the official launch of the more "with the times" LOVE CHARITY Bracelet.

The bracelet is fashioned with a knotted silk band that displays a miniature, pink gold version a Love bracelet at its front.
In France CARTIER will donate 100 € from the sale of each LOVE bracelet (390€) to Voix de l'Enfant (Aide à l’Enfance Tibétaine, Sport Sans Frontières, Un Enfant Par La Main and Un Enfant Une Promesse)

In the US Cartier, with the help of Hollywood celebrities, will be donating to different causes according to the colour of the bracelet chosen.

Red: Rosario Dawson: Youth AIDS
White: Salma Hayek: The Salma Hayek Foundation
Baby Pink: Scarlett Johansson: USA Harvest
Purple: Spike Lee: Kanbar Institute of Film and Television
Green: Edward Norton: Maasai Wilderness Conservation Trust
Blue: Sarah Jessica Parker: UNICEF
Black: Michael Stipe: Mercy Corps / Gulf Coast Recovery

Dark Pink: Liv Tyler: The Breast Cancer Research Foundation