Shall We dance? Let's make believe

2nd October 2006
Viktor&Rolf put on one one of the best shows at the Carousel du Louvre this week (creatively as well as entertainment wise) with their ballroom dancing inspired défilé.
And why wouldn't it be? Viktor&Rolf's self derisional world (their website motto : "because we're worth it") takes the sombre out of expert and leaves the elegant in trendy. Their topsy-turvy upside down store reflects their joie de vivre and amusement of creativity. Proof is, you can be a star and still be star-struck.
The show had to be great! And it was. VIDEO - Viktor&Rolf

The excellent Rufus Wainwright played live. The magic was complete.
The event was also the occasion to launch the new ANTIDOTE (L'Oréal) first men's fragrance.

From a business point of view, for the moment Dutch duo Mr&Mr Horsting and Snoeren don't expect massive sales of their creations.
According to WWD (sept 13th) : "Diesel owner Renzo Rosso is said to have another quirky design house in his sights: Viktor & Rolf.The fashion maverick — who already owns Martin Margiela and produces the Dsquared line, as well as his denim giant Diesel — is in negotiations with Viktor Horsting and Rolf Snoeren about a possible deal, which could involve buying all or part of their company, according to sources. Talks are said to be at an advanced stage, although a final price has yet to be agreed upon."