Which Wine When?
The age of devination, wondering, supposing is over... no more lingering in quaint wine stores, chatting with the owner about the merits of this region as opposed to the neighbouring one. Trying to remember if the 04 is better than the 05 (or was this vice versa?).
When in doubt.... SCAN! Just grab the bottle, zap the label and the touch sensitive screen will enumerate its many qualities.
According to CNNMoney.com:
"That's just the problem Kevin Dunleavy, 42, is trying to solve with Super Marketing Promotions.
The 20-year veteran of the food marketing industry had spent a whole career giving customers food and recipe information. But then he noticed the market beginning to change.
A 2005 Gallup poll showed wine overtaking beer in popularity with Americans. And according to British firm ISWR/DGR, the United States is expected to have the highest wine consumption in the world by 2008. At the same time, however, people are more confused than ever,
So Dunleavy created something called the Virtual Wine Selector and began testing the interactive kiosks in Meijer grocery stores this year, with a bigger rollout planned throughout the year.
Customers can scan in a bottle of wine they're interested in and receive not only the pertinent information about the wine itself - maker, flavors and so on - but also cheese and food pairings. "
The 20-year veteran of the food marketing industry had spent a whole career giving customers food and recipe information. But then he noticed the market beginning to change.
A 2005 Gallup poll showed wine overtaking beer in popularity with Americans. And according to British firm ISWR/DGR, the United States is expected to have the highest wine consumption in the world by 2008. At the same time, however, people are more confused than ever,
So Dunleavy created something called the Virtual Wine Selector and began testing the interactive kiosks in Meijer grocery stores this year, with a bigger rollout planned throughout the year.
Customers can scan in a bottle of wine they're interested in and receive not only the pertinent information about the wine itself - maker, flavors and so on - but also cheese and food pairings. "
No comments:
Post a Comment