What's "holiday" to you?

Did you know there is a Ritz-Carlton in Wolfsburg Germany ? (yes - the same place as VW biggest manufacturing plant)
According to WOWtravel this destination is the N°1 on their "7 sensations - macho" packages. You combine a B&O furnished presidential suite stay with the pick up (from a 20 storey high tower) of your brand new car.

WOW travel

Now, to me, this is a complete nightmare holiday.
1. I'm not a macho, so I really shouldn't be picking this package.
2. Sound is not vital when I picture my ideal time out. Bang&Olufsen should be left at home.
3. I'm scared of hights. 20 storeys of cars piled up freaks me out.
4. Travelling to pick up my new car seems pointless. I prefer having things delivered.

According to estimates by the International Luxury Travel Market (ILTM) - the largest global trade event for the luxury travel market (next edition 4-7th of december 2006 in Cannes)
ILTM
- the top 3% of travellers in the world spend 20% of the total tourism expenditures. With baby boomers set to inherit $3 trillion each year over the next ten years, prospects for this travel sector are excellent.
In a time of consumer coddling the perfect holiday is not just about cushy *****+ hotels anymore. It's about dreams coming true. And dreams come in as many forms as there are topend globetrotters.
For some it's about pioneering. Heisting a 10kg backpack up some hill/mountain and having the distinct feeling of being the first tourist to have scuttled that stiff cliff.
Himalayan Kingdoms
For other's it's about exclusivity. Privacy in all things including the pool. In one deluxe hotel in Indonesia, the pool is private but the bathroom is outdoors (Amanjiwo resort Borobudur).
Aman Resorts
Responsibilty and ecology may be high up on the list for another category of travellers. Kayaking in asian rainforests, meeting "Bud" the Orang Utang.
Responsible Travel
Luxury travel can also be all about the cultural experience. Opera, private museum visits, elite dinners.
The Holiday Planner UK
Some prefer pampering. Spa's and ethnic massages served with hand picked fruit platters by smiling, caring staff.
Raffles Hotel Singapore

For me it's simplicity. Farniente, Food and Family.

What have you been dreaming of?